Patissier Lavender is raising $1,200,000 through a post-money SAFE at a $6 million valuation cap.
BE A PART OF SOMETHING BIG
Patissier Lavender was built on a powerful insight: people crave bakery-quality desserts at home, but the current options force a tradeoff between quality and convenience.
We’re solving that.
Our Story
Patissier Lavender isn’t starting from scratch, it’s built on real experience.
In the early 2000s, Denise opened a tea room that became well known for its handcrafted desserts. What started as a local concept quickly revealed something bigger: customers weren’t just buying Denise's desserts, they were coming back for the care, experience, and nostalgic flavors that her recipes consistently delivered.
That demand extended beyond the storefront, leading to Rebecca’s Foods, which scaled into retail—including approximately 20 Costco locations, luxury grocers, and QVC—driven almost entirely by product quality and word-of-mouth.
The products worked. The demand was real. But ultimately it wasn’t built for scale.
Patissier Lavender is designed to take that proven demand and pair it with the systems, strategy, and infrastructure needed to scale nationwide and become a lasting brand.
What We’re Building
We are a premium dessert brand designed to deliver exceptional product quality at scale.
Our flagship product, German Chocolate Cake Minis, reflects that vision:
Portion-controlled for modern consumers
Crafted with high-quality ingredients
Designed to maintain texture and flavor through freezing and thawing
Built for both everyday indulgence and special moments
We’re combining the emotional connection of a handcrafted dessert with the operational discipline of a scalable retail business.
Why Now
Consumer behavior has shifted.
More people are eating at home, but still want premium experiences
“Premiumization” is reshaping entire food categories
Social media is accelerating discovery of high-quality, niche brands
Retailers are actively looking for products that can deliver both quality and consistent sell-through
At the same time, trust is broken.
Consumers have been conditioned to expect that scaling means cutting corners. Retailers have seen brands struggle to maintain velocity while protecting margins.
We’re positioned to solve both.
Our Approach to Growth
We are intentionally launching with a retail-first strategy, beginning with a targeted Costco pilot run.
Our model is designed to:
Validate demand through controlled test runs (1,000–10,000 units)
Drive velocity through in-store demos and coordinated marketing
Build credibility with buyers through measurable sell-through
Rather than overextending early, we operate with a disciplined principle: undersell and overdeliver.
This allows us to build trust with both retail partners and consumers, creating a foundation for repeatable growth.
More Than Dessert
At its core, Patissier Lavender is about more than cake.
It’s about creating moments where people feel cared for—where dessert becomes a way to connect, share, and remember.
Through our content, storytelling, and brand, we are building something larger:
A bridge between generations
A brand rooted in community and shared experience
A company people don’t just buy from, but truly believe in
Our Vision
We are building a brand that can thrive at scale without losing what made it special.
A brand that earns trust through consistency.
A brand that performs at retail.
A brand that people return to not just because it’s convenient, but because it feels meaningful.
Our long-term goal is to become a household name in premium desserts, with the reach of legacy brands, but a higher standard of quality, care, and connection.
The Opportunity
We are at the beginning of a category shift where consumers no longer accept the tradeoff between quality and convenience.
Patissier Lavender is positioned to lead that shift.
But more importantly, we’re at the earliest stage of building something we deeply believe in. Every decision shapes the future of the company, from how we launch to how we perform in retail.
We are entering the market with a focused strategy: validate demand through controlled retail pilots, establish strong sell-through, and build a foundation for repeatable, scalable growth.
This round is designed to fund that initial inflection point where our product, brand, and retail performance come together to create real traction.
For friends and family, this is an opportunity to be part of that foundation from the very beginning.
To support something meaningful as it moves from preparation into execution, and to participate at the earliest stage of value creation, before broader expansion and visibility.
Your investment helps bring this to life: funding our first production runs, enabling retail validation, and building the infrastructure needed to scale with intention.
We’re building Patissier Lavender with discipline and care, creating a brand designed to last, and we are so grateful for your support. We’re currently looking for early stage investors, visit our WeFunder to learn more about how you can be a part of what we’re building.
FAQs
What is a SAFE?
1
A SAFE, or Simple Agreement for Future Equity, is an investment that converts into equity during a future priced financing round rather than issuing shares immediately. It's a standard fundraising instrument developed by Y Combinator and is widely used by early-stage startups.
Why are you using a SAFE?
2
We chose to raise this round using a Post-Money SAFE because we believe it is the most practical and investor-friendly structure for a company at our stage.
A SAFE allows us to focus our resources on building the business while providing investors with a standardized framework that is widely recognized throughout the startup ecosystem.
We chose this structure for several reasons:
It allows us to deploy more capital toward growth. Compared to a traditional priced equity round, a SAFE is generally less complex and can reduce legal and administrative costs. That means more of the capital raised can be invested directly into manufacturing, operations, product development, and market expansion.
It streamlines the investment process. A SAFE uses a standardized agreement that enables investments to close more efficiently than a traditional equity financing. This allows both the company and investors to spend less time negotiating legal terms and more time focusing on building the business.
It is designed for companies in an early stage of growth. Rather than determining a fixed share price today, the SAFE converts into equity during a future priced financing when additional information about the company's performance and market value is available. This provides a more practical approach for an early-stage business that is actively working toward significant commercial milestones.
It provides consistency for all investors in this round. Every investor participates under the same core terms and valuation cap, creating a fair and transparent fundraising process.
It is a widely accepted investment structure. The SAFE was developed by Y Combinator and has become one of the most commonly used fundraising instruments for early-stage startups. Many founders and angel investors are familiar with its structure and appreciate its simplicity and efficiency.
For Patissier Lavender, we believe a Post-Money SAFE provides the right balance between protecting our earliest investors, preserving flexibility as we grow, and allowing us to focus on executing the milestones that create long-term value for everyone involved.
What does the $6M valuation cap mean?
3
The valuation cap is the maximum company valuation used to calculate your conversion price. If our next financing values the company above $6 million, your SAFE still converts as though the company were worth $6 million, giving you more shares than a new investor buying at the higher valuation.
Why did you choose a $6M cap?
4
Determining an appropriate valuation cap is ultimately a matter of balancing the company's current stage with its long-term potential while ensuring that early investors are appropriately rewarded for the risk they are taking.
We chose a $6 million post-money valuation cap because we believe it fairly reflects where Patissier Lavender is today, not where we hope it will be in the future.
Several factors informed that decision:
An experienced founding team. Our team combines decades of product development, retail experience, brand strategy, marketing, and operations. We're building on prior industry experience rather than starting from scratch.
A product with strong consumer validation. Our flagship German Chocolate Cake Minis are a re-imagined version of Denise’s well-known German Chocolate Cake, which has received enthusiastic feedback and demand from friends, family, and community over many years. While the product has not previously been sold at retail or wholesale at scale, we are now formalizing it into a commercial format and focusing on building a scalable retail business around it.
A clear path to commercialization. We're actively pursuing retail partnerships, investing in manufacturing and operational infrastructure, and preparing to scale through frozen distribution. This round is designed to fund the milestones necessary to transition from product validation to commercial growth.
Meaningful upside for early investors. We recognize that early-stage investing carries significant risk. The valuation cap is intended to provide early investors with favorable conversion economics if the company continues to grow and raises future capital at a higher valuation.
Alignment with our long-term fundraising strategy. Our goal was to establish a valuation that reflects today's progress while leaving room for meaningful value creation before a future priced financing. We believe this creates alignment between the company and our investors by rewarding early participation while preserving sufficient equity to continue attracting future talent and capital.
We believe a $6 million post-money valuation cap strikes a thoughtful balance between the progress we've already made, the opportunity ahead, and the partnership we're seeking with investors who believe in our long-term vision.
The $6 million cap isn't a statement that Patissier Lavender is worth exactly $6 million today. It's the valuation at which we've chosen to reward our earliest investors for taking the risk of investing before we've reached our next major milestones. We believe it's a fair balance between the progress we've made and the opportunity we're asking investors to help us unlock.
What happens if you raise at a $15 million valuation?
5
One of the primary benefits of investing through this SAFE is the $6 million post-money valuation cap.
If Patissier Lavender completes a future priced financing at a $15 million valuation, investors participating in this SAFE do not convert at the new $15 million valuation. Instead, the SAFE converts using the more favorable price calculated from the $6 million valuation cap, as outlined in the agreement. This results in the investor receiving more shares than an investor purchasing shares in that new financing at the $15 million valuation.
For example, if an investor contributes $60,000 through this SAFE:
At the $6 million valuation cap, that investment represents approximately 1% of the company before future dilution.
If the same $60,000 were invested directly into a new financing at a $15 million valuation, it would represent approximately 0.4% of the company before future dilution.
The purpose of the valuation cap is to reward early investors for investing before many of the company's most significant milestones have been achieved. As the company grows and its valuation increases, early investors benefit from having invested at an earlier stage under more favorable conversion terms.
It's important to note that the exact number of shares issued is determined by the conversion formula in the SAFE and the company's capitalization immediately prior to the financing. The percentages above are intended as simplified illustrations to demonstrate how the valuation cap benefits early investors.
“So why would anyone invest in the next round at $15M?”
Because those investors are investing in a very different company. By then, our expectation is that we'll have achieved many of the milestones this round is funding, such as expanding manufacturing, building commercial traction, strengthening operations, and reducing execution risk. Early investors accept more uncertainty, and the valuation cap is designed to compensate them for taking that earlier risk.
When does the SAFE convert?
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A SAFE is designed to convert into equity when certain events occur, rather than issuing shares immediately at the time of investment.
The most common triggering event is a future priced equity financing, where the company raises capital by issuing preferred stock to new investors. At the initial closing of that financing, the SAFE automatically converts into preferred stock according to the terms of the SAFE agreement. If the financing occurs at a valuation above our $6 million post-money valuation cap, the SAFE converts using the more favorable $6 million valuation cap, allowing early investors to receive more shares than investors purchasing shares at the higher valuation.
The SAFE also addresses other potential triggering events. If Patissier Lavender experiences a Liquidity Event—such as an acquisition, merger, Direct Listing, or Initial Public Offering (IPO)—before a priced financing, the SAFE specifies how investors are treated. Depending on the circumstances, investors may receive the greater of their original investment amount or the value they would receive under the SAFE's conversion mechanics, as outlined in the agreement.
The agreement also addresses the unlikely event of a Dissolution Event, such as the company winding down its operations, and defines the priority under which SAFE holders would receive proceeds.
Unlike a traditional loan or convertible note, a SAFE is not debt. It does not accrue interest, has no maturity date, and does not require scheduled repayment. Instead, it remains outstanding until one of the triggering events defined in the agreement occurs.
For Patissier Lavender, our objective is to use this financing to achieve the milestones necessary to support long-term growth and, when appropriate, a future institutional financing, at which point we would expect the SAFE to convert according to its terms.
Why invest now instead of later?
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Ultimately, that's a decision every investor has to make, and we believe it's important to be transparent about both the opportunity and the risk.
Investing today means participating at one of the earliest stages of Patissier Lavender's growth. While early-stage investing naturally carries greater uncertainty, it also provides investors the opportunity to participate under the terms of our current $6 million post-money valuation cap. If we successfully execute our business plan and complete a future priced financing at a higher valuation, early investors benefit from having invested before those milestones were achieved.
This round is specifically designed to fund the next phase of the company's development. The capital we raise will allow us to invest in manufacturing, operational infrastructure, inventory, marketing, and the resources necessary to pursue meaningful retail expansion. Our objective is to transform Patissier Lavender from an early-stage company with a validated product and experienced team into a business with measurable commercial traction and scalable operations.
We believe those milestones have the potential to significantly increase the company's value over time, but achieving them requires capital, disciplined execution, and strong partnerships with investors who share our long-term vision.
For investors who believe in our team, our strategy, and the market opportunity, participating today provides the opportunity to support that growth from an earlier stage than may be available in future financing rounds. At the same time, we recognize that future outcomes are never guaranteed, which is why we believe it's important that early investors are appropriately rewarded for taking that additional risk through the terms of this SAFE.
What happens if Patissier Lavender never raises another fundraising round?
8
Unlike a traditional loan or convertible note, a SAFE does not have a maturity date or a repayment obligation. That means the company is not required to raise another financing by a certain deadline.
If Patissier Lavender never completes another priced financing, the SAFE simply remains outstanding until one of the events described in the agreement occurs.
Those events include:
A future equity financing, at which point the SAFE automatically converts into preferred stock.
A liquidity event, such as an acquisition, merger, Direct Listing, or Initial Public Offering (IPO). In that case, the SAFE provides investors with the greater of either (1) their original investment amount (the "Cash-Out Amount") or (2) the value they would receive if the SAFE were converted according to the agreement (the "Conversion Amount").
A dissolution event, if the company winds down its operations. In that circumstance, SAFE holders are entitled to receive their Cash-Out Amount, subject to the payment priority described in the SAFE.
Our expectation is to continue growing the business and, when appropriate, pursue additional institutional financing to support that growth. However, one of the advantages of a SAFE is that it does not require the company to raise another round simply because a certain amount of time has passed. Instead, it is designed to align with the company's long-term growth and eventual liquidity events.
What happens if Patissier Lavender is acquired?
9
If Patissier Lavender is acquired before this SAFE converts through a future financing, the SAFE includes protections for early investors.
In the event of an acquisition or other qualifying liquidity event, investors are automatically entitled to receive whichever is greater:
Their original investment amount (the "Cash-Out Amount"), or
The value they would receive if their SAFE were converted into equity under the terms of the agreement (the "Conversion Amount").
This structure is designed to ensure that early investors participate in the value created by the company while also providing downside protection if the acquisition occurs before a priced financing.
The exact amount an investor receives depends on the terms of the acquisition and the conversion calculations defined in the SAFE, but the agreement is structured so that investors receive the more favorable of the two available outcomes.
So let's say you invested $100,000 and before we ever raise another round, Patissier Lavender is acquired. Under our SAFE, you don't simply lose your opportunity to convert. The agreement compares two outcomes: your original $100,000 investment or what your investment would be worth if it was converted under the SAFE's terms. You receive whichever is more valuable.
How much dilution should I expect?
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The honest answer is that no one can predict the exact amount of future dilution because it depends on factors such as future fundraising, employee equity grants, and the company's long-term capital needs.
Like all equity investors in growing companies, SAFE investors should expect that ownership percentages may decrease over time as additional capital is raised to accelerate growth or as equity is granted to attract and retain exceptional talent. While dilution reduces an investor's percentage ownership, those future investments are intended to increase the overall value of the company. Our objective is to raise additional capital only when we believe it meaningfully strengthens the business and creates value that outweighs the impact of dilution.
We are committed to being thoughtful stewards of shareholder equity. Our goal is not to raise capital unnecessarily, but to use outside investment strategically to achieve milestones that increase the long-term value of Patissier Lavender for all shareholders.
Ultimately, successful companies almost always experience some degree of dilution throughout their growth. Rather than avoiding dilution altogether, our focus is on ensuring that any future dilution is accompanied by meaningful increases in the company's value and long-term prospects.
Why are you raising $1.2 million?
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We believe $1.2 million is the right amount of capital to position Patissier Lavender for its next major stage of growth while remaining disciplined in how we manage dilution.
Our objective wasn't to raise the largest amount possible. Instead, we worked backward from the milestones we believe are necessary to meaningfully increase the company's value and reduce execution risk before considering any future financing.
This round is intended to fund the key initiatives required to transition Patissier Lavender from an early-stage company preparing for commercialization into a business with demonstrated retail execution, scalable operations, and measurable commercial traction.
Specifically, this capital will support:
Building scalable manufacturing capabilities and operational infrastructure.
Producing inventory to support our retail launch and initial expansion.
Investing in food safety, quality systems, and operational processes.
Supporting strategic marketing, public relations, and consumer awareness initiatives.
Executing our retail launch strategy, including in-store demonstrations and consumer engagement.
Building the team and internal capabilities necessary to support continued growth.
Providing sufficient working capital to execute thoughtfully without compromising long-term decision making.
We also believe it's important to be responsible stewards of investor capital. Raising significantly more than we need today would result in unnecessary dilution for both existing shareholders and new investors. Raising significantly less could limit our ability to execute the strategy we've developed.
Our goal is to raise the amount of capital we believe is necessary to achieve meaningful, measurable milestones that position the company for its next phase of growth. If we pursue additional financing in the future, our expectation is that it will be to accelerate an already proven business model rather than to fund basic validation of the business.
What milestones should this round achieve before the next financing?
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Our objective is to ensure that this financing is used to create meaningful, measurable value before pursuing any additional capital. We believe every financing round should significantly reduce risk and position the company for its next stage of growth.
The primary milestones we expect this round to achieve include:
Commercial Manufacturing
Establish reliable, scalable manufacturing capable of supporting regional and future national retail expansion while maintaining consistent product quality and food safety standards.
Retail Launch & Commercial Traction
Successfully launch Patissier Lavender into retail, execute our initial go-to-market strategy, and demonstrate measurable consumer demand through real-world sales performance and repeat purchases.
Operational Infrastructure
Build the operational foundation necessary to support a growing consumer packaged goods company, including inventory management, logistics, quality systems, financial controls, and scalable business processes.
Brand & Consumer Awareness
Increase brand recognition through strategic marketing, public relations, in-store demonstrations, digital content, and community engagement, establishing Patissier Lavender as a recognizable premium frozen dessert brand.
Retail Expansion
Use performance data from our initial launch to pursue additional retail opportunities and expand distribution in a disciplined, performance-driven manner.
Team Development
Strengthen the company's internal capabilities by investing in the people, systems, and expertise required to support continued growth.
Position the Company for Its Next Stage of Growth
By the completion of this financing, our goal is to have transitioned from an early-stage company preparing for commercialization to a business with demonstrated retail execution, measurable market traction, scalable operations, and a stronger foundation for long-term growth.
If we determine that additional capital is appropriate after achieving these milestones, our expectation is that it would be used to accelerate an already proven business model rather than to validate whether the business works.
What happens if you don't raise the full $1.2 million?
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Our Regulation Crowdfunding offering is structured with rolling closings, which allows Patissier Lavender to begin executing our growth strategy as capital is released throughout the campaign rather than waiting until the fundraising period has ended.
This means we can begin investing in manufacturing, inventory, operational infrastructure, marketing, and other key initiatives while continuing to raise additional capital toward our $1.2 million target.
The $1.2 million represents the amount we believe positions the company to achieve the full set of milestones outlined for this round. If we ultimately raise less than our maximum target, we will prioritize the highest-impact initiatives first and adjust the pace of execution accordingly while remaining disciplined in our use of capital.
We believe this structure benefits both the company and our investors by allowing capital to begin creating value sooner while maintaining the flexibility to continue growing the round as additional investors join.
What rights do I have as a SAFE holder?
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A SAFE is an investment that provides the right to receive equity upon certain future events, but until it converts into shares, SAFE holders are not stockholders of the company. As a result, there are some important distinctions between a SAFE and owning equity today.
Voting Rights: SAFE holders do not have voting rights or the ability to participate in shareholder votes until their SAFE converts into equity pursuant to its terms.
Ownership: Until conversion, a SAFE represents the contractual right to receive equity in the future rather than immediate ownership of shares. Once a qualifying event occurs and the SAFE converts, investors receive the rights associated with the preferred stock issued in that financing.
Dividends: SAFE holders generally do not receive dividends because they are not yet stockholders. However, if Patissier Lavender pays a cash dividend before the SAFE converts, the SAFE includes provisions that allow investors to receive a corresponding payment.
Transferability: A SAFE is intended to be a long-term investment. It generally cannot be sold or transferred without the company's written consent, although the agreement permits certain limited transfers, such as to an investor's estate or affiliated entities.
Company Updates: While the SAFE does not obligate Patissier Lavender to provide ongoing investor reports, we believe communication is an important part of building long-term relationships with our investors. Our intention is to provide periodic updates on meaningful milestones, company progress, and major developments so investors can follow our growth journey.
Future Investment Opportunities: Participation in future financing rounds is not guaranteed by this SAFE. However, we value long-term partnerships and, where appropriate and practical, we intend to keep existing investors informed of future fundraising opportunities.
At its core, we view our investors as long-term partners. While the SAFE itself defines the legal rights associated with the investment, we are committed to building relationships based on transparency, thoughtful communication, and aligned long-term interests.
What are the primary risks of investing?
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Like any early-stage company, Patissier Lavender faces a number of risks that could impact our growth and long-term success. We believe it's important to be transparent about those risks while also explaining how we're working to manage them.
Early-Stage Execution: Although we have an experienced team, Patissier Lavender is still an early-stage business. Successfully scaling from product development to commercial retail operations requires disciplined execution across manufacturing, logistics, sales, and operations.
Retail Performance: Securing retail placement is only the beginning. Long-term success depends on achieving strong consumer sell-through, repeat purchases, and sustained retailer confidence. Our strategy is intentionally focused on proving performance through disciplined regional launches before pursuing broader expansion.
Manufacturing & Supply Chain: As we scale production, maintaining consistent product quality, food safety, and operational efficiency will be essential. We are investing in manufacturing systems, quality controls, and scalable processes designed to support long-term growth while protecting the integrity of our products.
Consumer Adoption: While we've received encouraging feedback throughout product development, broader commercial success depends on consumers choosing our products repeatedly in high-volume retail environments. We believe our focus on product quality, thoughtful branding, and strategic retail execution positions us well, but consumer preferences can evolve over time.
Future Financing: This financing is intended to achieve meaningful commercial milestones, but continued growth may require additional capital in the future. There is no guarantee that future financing will be available on favorable terms, or at all. Our objective is to build a business that creates increasing value while using outside capital thoughtfully and efficiently.
Competitive Landscape: The frozen dessert category is highly competitive and includes well-established national brands, private label products, and regional bakeries. We believe we can compete by focusing on exceptional product quality, differentiated positioning, disciplined execution, and long-term brand development, but competition will remain an ongoing challenge.
Our Approach to Risk: We recognize that every early-stage investment carries uncertainty. Rather than attempting to eliminate risk entirely, our goal is to identify risks early, make thoughtful decisions, remain disciplined in how we deploy capital, and build a business that earns long-term growth through consistent execution. We believe transparency, careful planning, and a long-term perspective are essential to creating value for both our customers and our investors.
Why frozen?
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We believe the frozen format is one of Patissier Lavender's greatest strategic advantages because it combines premium product quality with the operational flexibility needed to build a scalable consumer packaged goods company.
Unlike fresh bakery products, frozen desserts offer significantly longer shelf life, helping reduce food waste throughout the supply chain while giving both retailers and consumers greater flexibility. Retailers benefit from improved inventory management and reduced shrink, while consumers can keep our products in their freezer and enjoy them whenever the occasion arises.
The frozen format also simplifies distribution and supports broader geographic expansion. By maintaining product quality throughout transportation and storage, frozen distribution allows us to pursue regional and, ultimately, national retail opportunities without the time constraints associated with fresh bakery products.
From an operational perspective, frozen inventory enables more efficient production planning, improved inventory management, and greater consistency across manufacturing and retail distribution. These advantages help create a more scalable business model as the company grows.
Most importantly, we believe consumers should never have to choose between convenience and quality. Our products are designed to deliver a premium, bakery-quality dessert experience in a format that is easy to store, simple to serve, and available whenever it's needed—whether for everyday indulgence or life's special celebrations.
For Patissier Lavender, frozen isn't simply how we preserve our products—it's a strategic foundation that supports product quality, operational efficiency, retail scalability, and long-term growth.